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I have spent 30 years as a journalist for CNN and BBC. Who better to teach you about getting your busines in the press, on radio and on TV? The simple fact is that we WANT to showcase you, we love talking about successes – because our readers LOVE stories like this! This is a completely updated version of my best-seller “How To Write A Press Release” and now includes extensive guidelines for public relations to boost your positive coverage … even in a crisis.